Gaining Access to the Tough World of Mobile App
Wednesday, December 28th, 2011Do you know that there are many mobile game apps battling over your attention? Marketing mobile app is a hard game. Many questions can hit you- what make apps popular? How can you push someone to download your app? How can you create an app that deserves a second look?
Following some critical rules below will help you survive the tight competition of mobile app. These tips may be in-your-face obvious, but they are often ignored.
Surviving the Tight Competition of Mobile Apps
Be Unique. One of the obvious ways to get people attention in the App store is to design a unique app. Sure, this sounds easy. However, the real problem is, there are hundreds of apps in the market that are created by uninspired developer who are only after a way to dig gold from a buyer’s wallet. If you want to rule the world of mobile app, you should be the first developer in your product category; otherwise, you can reinvent an existing category.
Start Tweeting. Allowing people to talk about your app is your finest business endorsement. The more people talk about your product, the better chance you will have to make a sale. You have an edge if your app is unique because people will be talking about its exclusivity. The real problem is, how do you exactly encourage people to start talking about your product?
Allow Media to Enter the Scene. Uniqueness will push people to start talking about your product. Nevertheless, aside from this, consider how good your app is to actually create a story? This is where the need to make a free press package comes in the scene. Provide materials that will trigger people’s sense of curiosity. Providing high-resolution version of the screenshots, icon, and press-related texts is all part of the game. Do not be too stingy with your promo keys. Promo keys are surefire marketing collateral that will put your products in the hands of many. Throw the keys at your blog and give away some as a raffle.
Control the Hype. Hype creates mobile app sales. While hype is almost always out of your hand but you can learn to handle the situation well. While there is truth to the cliché that there is no such thing as bad publicity, but chances are, the hype can backfire and only harm your efforts. The rule is to start the hype early. If you believe you will be giving a unique app, spill the secret among people before the actual product launching. A “coming soon” website never fails to attract people’s attention.
In a nutshell, getting a unique mobile app is your key to success. People should also talk about your product. Marketing app is rather an honest process wherein you need to create originality or reinvent ideas in order to be unique. There is no point working on something that the world already knows about. Marketing will become easier if you can create a unique app that will trigger the interest of many.

