It wasn’t too long ago that wearing designer jeans was all the rage. Today I think the sneaker industry  has taken a page out of that business plan and has become an explosive market. Day-glo colors that were once reserved for night joggers are now common in just about any brand of sneakers you find out in the marketplace. Nike leads the way in athletic footwear setting the bar in design and color. On Nike’s heels are Reebok, New Balance, Adidas and Saucony to name just a few. But what is it about the sneaker that wearing them with denim has become an American fashion statement?

Sneakers are made not only for sport but for casual wear. In summertime they are worn with shorts more than flip flops. Finding a sneaker that is not only comfortable and functional can take some time. If you ever have visited a Nike outlet store you know what I mean. Just the incredible selection could keep you there for hours. Most likely if you do you’ll go home with more than one pair. Reason might be as simple as you have an outfit that just might look good with the colors from the sneakers. The other reason might be the cost. Good style sneakers run upward in the $100 figure range. Outlet stores lessen the financial burden. You might not get today’s hot fashion statement but you will go home with some kind of statement.

This entry was posted on Sunday, April 11th, 2010 at 6:09 pm and is filed under Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.